“Creativity is putting your imagination to work.”
Those are the words of Sir Ken Robinson, the speaker and author who delivered the most popular TED Talk of all time: How Schools Kill Creativity.
Robinson believes that creativity is a practical process that must be ingrained in the day-to-day functions everywhere, from schools to corporations. “Creativity is applied imagination,” he says.
This philosophy of “Creativity as Culture” makes sense in theory, but how can businesses get all their employees to buy in? The answer is education and training.
A key to making this work is encouraging every single employee to contribute. That means creating an open atmosphere where ideas are not limited to creative departments or executives.